“Howard Berman’s The 29 Natural Laws of Sales is a game‑changer for business owners who struggle with inconsistent sales and prospects “going dark.” This book cuts through the noise and shows you exactly how to create momentum, build trust quickly, and keep deals moving. Each law is simple, practical, and immediately usable — the kind of guidance that helps turn unpredictable sales cycles into steady, reliable revenue. It’s the one sales book I recommend to any owner who wants clarity, confidence, and results.”

— Frank Turechek, President, ReGenerating Solutions, Inc.

“As a sales leader, I found The 29 Natural Laws of Sales to be a great reminder that lasting success comes from mastering the fundamentals. The book reinforces the importance of integrity, discipline, consistency, and building genuine relationships with customers—principles that I believe drive both individual and team performance.

What I appreciated most is that the lessons are practical and easy to apply, whether you’re leading a sales team or working to improve your own results. It’s a book I’ll refer back to and recommend to anyone who wants to strengthen their sales mindset and lead with purpose.”

— Robert Fillipone, Regional Mgr., Supreme Lending

“I have been in sales for over 50 years. In that amount of time I learned the art of what sales really is. Imagine my surprise when I got Howard’s book; The 29 natural laws of sales. I wish I would have found that book a long time ago it would have saved me a lot of trial and error. The book hits the nail on the head. It is everything I learned through trial and error over 50 years ago. I highly recommend this book if you want to succeed in sales.”

— Andrew Constantinou, Entrepreneur

“I am very pleased to recommend Howard Berman’s “The 29 Natural Laws of Sales.” Howard’s insightful book guides the reader through a step by step approach to increase sales/revenues, as well as developing a game plan to produce repeatable success. Additionally, Howard’s analytical techniques help the reader gain deeper insights into their client’s needs and sources of potential leads, both of which will lead to increased sales.”

— Ira Mandel, MBA Harvard University & President, Divorce Financial Advisors & Mediators

“This book is a resource that the serious salesperson should turn to again and again, as they work toward perfecting their craft. It is a precise step by step road map to the successful close. If you’re going to read one book on sales this year, this is it!”

— Dr Daniel Margolin, CEO, NJ Foot and Ankle Center

“Thank you so much for the presentation. You made to my companies sales people last Tuesday. All of the attendees have at various times of the following days come up to me to comment on how useful they found it and how they had actually applied the principles you discussed in their ongoing communications with their clients. You did a truly wonderful job.”

— Michael Kingsford, The Kingsford Corporation

“Our sales are really rolling in now, and we have added many new clients. I would say that business is up over 70% since the beginning of the year. Thanks again for everything you have done for our company. We are doing great, and are very excited about the future.”

— Richard Lederer, Partner PDG Consultants Inc.

“BCA management offers valuable pipeline building tips that we’re not out of reach. The simplicity is what encouraged me to try the new approach the very next day. It feels great to have taken the advice of an experience, sales trainer, and see that my time was well spent.”

— Robin Schulz, AdvanceMe, Inc.

“BCA sales training helps a recipient understand not only the art, but the science of closing new business. Beyond providing business leads, they can offer solutions to personal concerns, teach new, approaches to a problem, and possibly inspire novel ways to engage one’s profession.”

— Jim Zinaman, NewGold Search

“I just wanted to thank you for the sales development training. You recently provided me during our membership plus sessions many of the ideas you shared with me I’ve already shown successful result in just a very short time. I would recommend both your coaching services and networking association to any professional, who is looking to improve their ability to grow their business through the art of developing referrals.”

— John Connolly, LDI Color Toolbox

“When it comes to teaching business people how to close new business, Howard Berman, is the “Jedi Master”. Howard carefully listened to the message I was implementing to attempt to close new business and provided a constructive critique of my sales pitch and provided insightful comments on areas I should focus on. Thanks in large part to Howard Berman, I now go into meeting a potential client with the confidence that they will retain my services. Howard Berman has my highest recommendation.”

— Troy a Smith, Attorney At Law, PLLC

“I wanted to express our appreciation for the final work that your form has done for the medicine state farm agency. Things are definitely moving in the right direction now, and we are happy about that. Thank you again for all your hard work, and I would recommend your services without reservation.”

— Peter Masterson, Masterson State Farm Agency

“The sales training you’ve provided our staff has worked out very well as a tree company, were used to working with elements and with our hands. We have found your presentation of the Natural Laws of Sales to be different from anything else we have heard before our staff was also quickly able to grasp the principles and see how they could apply these to their customers and prospects.”

— Ken Olmsted, CEO, Almstead Tree & Shrub Care Co.

“No matter where you are in your sales career, a business coach can add to your bottom line. Even in difficult economic times, asking for the business is still fundamentally necessary, and even more important is the matter of staying in front of your contacts. Howard, you have broadened my views and have allowed me to see a whole new avenue to travel upon. Thank you.”

— Larry DeLorenzo, NL Financial Alliance

“Thank you for helping my sales team to focus on uncovering the need as opposed to just explaining the features of AFLAC benefits. I was amazed at the simplicity and the enthusiasm your program generated. Uncovering the need hundreds resulted in prospects seeing how AFLAC benefits, their employees and increased our team productivity by over 200 percent.”

— Kevin Gallagher, AFLAC New York

“Thank you for our time together. Your seminar was very helpful. The team’s statistics have flattened prior to calling you in and we were unable to break out to the next level. After applying your 22 Natural Laws to Sales Management, with the marketing arm of our team and our client facing people, things have really turned around. We have increased our revenues by 40% and expanding our pipeline twofold.”

— John Halasz, Morgan Stanley

“I have maintained my relationship with Howard, and I’ve often saw his advice and consultation at the companies where I have managed. It is always enhanced the operational capabilities of that company.”

— Frank Caporale, Weber Oil